On the left, Hans Willax, President of Willax GmbH, on the right, Marco Rossini, CEO of Rossini Trading spa.

The Rossini Group has recently finalized the acquisition of the German company Willax GmbH, strengthening its international growth. This deal is a major milestone in the group’s strategy to boost its international revenue, which reached 53 million euros in 2023.

To reach this goal, the company has brought together a high-profile international management team with expertise in expanding its presence abroad.

Marco Rossini, Chairman and CEO, calls this milestone “a historic day for the company” highlighting the importance of staying grounded while enthusiastically and maturely looking toward the future. Willax, operating in the same sector as Rossini and renowned for the quality of its products, will enhance Rossini’s product portfolio, especially in Northern European markets.

The acquisition not only strengthens the Group’s position in a highly competitive sector but also creates commercial synergies and streamlines the supply chain, combining Italian and German expertise. With its ongoing commitment to environmental, social, and governance sustainability, Rossini continues to advance its innovative growth strategy, highlighted by the upcoming launch of a highly automated warehouse at its Seriate headquarters.

Marco Rossini with his sisters Wilma and Tiziana

Alberto Pedroni, Managing Director of Rossini Trading spa