• Case history

    Roadline Multibrand

    Italy, Spain: a mutual challenge

    The win-win partnership between ROSSINI GROUP and ROADLINE MULTIBRAND, a Spanish importer since 2017, turned out to be successful, ensuring comfort and high-tech safety workwear in the industrial and Ho.Re.Ca field.

    The challenge

    ROADLINE MULTIBRAND chose ROSSINI brand as an exclusive breakthrough to the protective clothing and safety footwear field, becoming distributors of a range which was not known before in the Spanish market.
    “We chose ROSSINI as a primary brand to start up as ROADLINE MULTIBRAND, because they are no doubt a well-established and reliable Company, able to guarantee a second-to-none support. Their service in terms of delivery time and range depth represents a solid foundation to develop strong commercial ties with distributors and resellers in the Spanish territory –Jaime Boza Pozon, co-founder in 2017 of ROADLINE MULTIBRAND reported–. ROSSINI’s array of products shows a special proximity to the Spanish market requirements, which are fairly aligned with Italy, in terms of purchase behaviour and climate influence.”


    The colaboration between ROSSINI and ROADLINE MULTIBRAND developed a strategy which is focused on QUALITY as a main value, paired with a competitive price for the distributors and resellers in Spain and Portugal.
    The main goal of ROSSINI and ROADLINE MULTIBRAND is to maximize market penetration through brand awareness. In this frame, a special ROSSINI catalogue in Spanish language has been developed and a sales network of 17 dedicated agents has been consolidated. In February 2020, ROSSINI will take part as exhibitor in SICUR, Madrid, the most important Fair in the work & safety field for Spain and Portugal.
    “We are satisfied with this growing professional colaboration –Marco Rossini, CEO and Chairman of ROSSINI Spa says–. We found the right partner for us, sharing our Corporate values in terms of reliability, competence and focus on safety. We are ready to proudly move forward in this venture on the Spanish market, which will provide a starting point for our growth strategy in Europe”.